A team at the Lab for Knowledge Translation in Health at Western University has compiled examples of grass-roots communications and interventions that have successfully cut through the digital noise and affected how populations understand the pandemic. The group is now building a network of coordinated and supported professionals to help spread awareness and accurate information about COVID:
Our CIHR-funded team wants to bring the power of social media micro-influencers and citizen science to public health. We are building a digital communications tool-kit to catalyze more grassroots public health communications campaigns. We are actively searching for public health leaders and communications professionals to help us design and launch this resource. We will also be setting up a working group for industry professionals, policy leaders, and researchers to contribute their insights to our work. Read more in our latest blog and fill out this form to join the working group.